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Lee Concha, MA
Senior Vice President for University Enhancement and Chief of Staff
Lee Concha, MA, is chief of staff and senior vice president for university enhancement. She leads the Division of Marketing and Brand Management and also guides and supports the efforts of the Division of Institutional Advancement, which includes philanthropic and alumni engagement, stewardship and corporate and foundation relations. She also oversees university planning, which works to align the university’s academic portfolio, resources and commitment to community outreach and strategic partnerships to expand opportunities in higher education and workforce development. As chief of staff for the president, she is charged with a priority focus on board relations and board communications, as well as overseeing the operations of the president's office.
Named vice president for marketing and brand management in 2015, Ms. Concha oversaw the creation of the university’s integrated marketing program, which includes community relations, digital strategy, and marketing and communications. The Division of Marketing and Brand Management executes a cohesive marketing program that focuses on lead generation and provides counsel, production, support and resources, continuing to raise the university’s profile with key audiences.
Ms. Concha, who joined Rosalind Franklin University in 2011 as executive director of marketing and communications, directs the government relations strategy for the university’s Innovation and Research Park and leads the institution's social media, media relations, brand management, reputation management and advertising programs. She provides strategic communications counsel to key administrators and serves as a member of the crisis communications team.
As associate vice president for digital strategy in 2014, she oversaw the re-development of the university's website, social media efforts, and digital initiatives in support of the university's strategic objectives.
Previously, Ms. Concha was the vice president for public relations and communications at the YMCA of Metropolitan Chicago, one of the largest human services organizations in the Chicagoland area. While with the YMCA, she managed a two-year public relations campaign to celebrate the Y's sesquicentennial, which culminated in raising a record-setting $1 million in one evening. While leading the association's public relations, social media and web development initiatives, she also provided strategic counsel and media training to Y executives and local center staff.
Ms. Concha began her career in government, serving the State of Illinois through positions with the Office of the Governor and the Office of the State Treasurer. She earned a master's degree from the University of Florida and undergraduate degrees from the University of Miami.